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The web page camoxsh.org had the following on the web page, "The Shanghai Oxford and Cambridge Society SOCS provides a forum for Oxford and Cambridge alumni to meet and network in Shanghai, and for visitors from Oxford and Cambridge Universities to meet with those alumni." We saw that the website said " We also provide a link between Oxford and Cambridge Universities and their alumni living in Shanghai." It also said " Subscribe to our WeChat account for announcements. Join our WeChat discussion group. We have a Google Group." The header had cambridge university as the highest ranking optimized keyword. This keyword is followed by oxford university, cambridge, and oxford which isn't as urgent as cambridge university. The other words camoxsh.org used was oxbridge. university is included but could not be seen by search engines.